VISA makes AFCON exciting for football fans in Ghana
Visa have made football exciting in Ghana by activating viewing centres which with further enable football lovers to win exciting prizes during the Africa Cup of Nations tournament in Egypt.
The brand (VISA), which is one of CAF’s official partners wants to make lovers of the game enjoy a similar atmosphere in Egypt.
Clients and customers are entitled to fantastic prizes anytime they purchase products and services with their visa cards.
A viewing party was held at the Carbon Club inside the Stanbic Heights in Accra on Tuesday during Ghana’s Cup of Nations opener against Benin which was graced by some celebrated ex-Nationals such as CK Akonnor and Augustine Ahinful.
Country manager for Visa Adoma Peprah explained the motive behind the initiative.
“As you know visa has got a very powerful assert, the FIFA World Cup is one of them, and we got the Olympics as well. The Africa Cup of Nations is one of the most watched tournaments in the World so we want to bring something that is close to Africans,” she spoke to reporters.
“With Visa, we have this powerful brand, we wanted to bring the tournament closer to the people and make them feel what is actually happening in Egypt and so we brought the Pharaohs etc and this is a nice environment to bring all these people together to watch and that is what soccer is about. Soccer brings people together and that is what we have been able to achieve.
“Ghanaians love football, we are a big football loving nation, nothing unite us more than football. To see our visa clients, and partners and customers.”
VISA believe that the football tournaments they support are an extension of their brand, a brand that signifies collaboration, reliability, universal acceptance and inclusion and further use it to help transform lives and economies.
In addition, VISA have aided in sending customers to the games to be part of the experience in Egypt.
The American multinational financial services firm is one of few brands which facilitates electronic funds transfers throughout the world.
By Frank Darkwah