Nestlé Ghana has commended its distributors in the country for contributing immensely to the volume growth of the company by 12.8% despite the challenges.
Managing Director of Nestlé Ghana, Philomena Tan said this growth shows an increase of 7 .8% of their 2017 performance
She made this known during this year’s ‘Nestle Ghana’s distributor conference and awards ceremony held in Takoradi in the Western region for their outstanding performances in 2018.
The awards, were in six categories: Brand Champions, Growth, Consistency, Highest Turnover, Best Distributor and Best sales; The awards were given based on the distributor’s overall activity including Sales Achievements, Finance, Infrastructure and Manpower Management
Mr and Mrs Otu of BenBetty Enterprise in Takoradi won the overall Best Distributor award for outstanding sales achievement, good finance, and infrastructure (ware-housing, vans) and manpower management.
Award for first runner up was grabbed by Ransbet Supplies 2003 Ltd, whiles Ofram Enterprise received the award for second runner up.
Philomena Tan said, in order to achieve this growth; the business took some pressure on our bottom line due to the volatile economic conditions in 2018.
“As a company, we derive value not only from our day to day business but also through the impact we make in the lives of individuals and families living in the communities we operate,” she stated.
She also stressed that, in order to ensure that their efforts are sustainable, Nestlé believes in the principle of creating shared value along with their entire value chain.
“In ensuring healthy and quality healthy living of our customers, we have over 62 years been generously committed to building healthy happy lives for individuals and families, through the provision of healthier and tastier food choices that complements the nutritional needs for growth and wellbeing of Individuals and Families. Our products, which includes, fortified with Iron, Vitamin C and other micronutrients,” she added.
“This is our contribution to dealing with the high levels of iron deficiency leading to anaemia in our population. The 2014 Ghana Demographic and Health Survey indicates that two-thirds of children are anaemic, it is most common in Northern region with a rate of 82% and least common in Ashanti region at a rate of 54%. Also, 42% of women are reported to be anaemic. So, we have fortified our favourite MILO, NIDO, IDEAL milk powder, our MAGGI bouillon and most importantly Cerelac.”
She said, the theme for 2019, is “Delivering Growth”. This is to continue to do so in an ever increasingly dynamic environment and also to have leverage on a strong relationship and continue to enhance our distribution capabilities, stay relevant to their consumers and build on each other’s core expertise.”
Ms Tan added, “With determination, discipline and commitment, I am convinced that together, we will continue to win and scale new heights for our businesses.”