The Premier League has launched a new logo which will be used from next season.
The fresh new design includes a modern take on the lion icon – a symbol that is part of the competition’s heritage dating back to its launch in 1992.
The crowned lion has been a prominent feature of the Premier League logo since its inception, representing the relationship between the league and the English Football Association – whose logo features three lions.
Premier League clubs agreed a new central sponsorship strategy last July which included a move away from a title sponsorship model.
Instead of long-time backers Barclays, the Premier League will have a roster of secondary rights partners from next season onwards.
From next season the Premier League will have seven main sponsors instead of one title sponsor. Two – Nike and EA Sports – have already been announced with five more to be named in the coming months.
Barclays decided not to renew their £40million-a-year deal which runs until the end of the current season.