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Biggest challenge in our music industry is “marketing” – Kwabena Kwabena


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There are so many problems bedeviling the music industry in Ghana. These challenges have worked against the progress of artistes as no clear panacea has been found yet to remedy the situation.

While some musicians are complaining about piracy and other practises as factors deepening their woes, highlife artiste, Kwabena Kwabena has observed that the biggest challenge in the music industry is marketing.

According to the Adult Music hit-maker, musicians are doing their best recording tunes but where to market them is mostly an issue to deal with. He believes there will be a positive change should people who are well vested in marketing handle the business aspect of the arts.

Kwabena Kwabena also suggested that specific places be set aside for the sales of albums.


Marketing is the biggest challenge because you agree with me that I did not read marketing; all I know is to sing and I need that person with that skills. I have a wonderful and hardworking team who are doing well with keeping the image up but in terms of selling the products, it is the challenge,” he said on Peace FM’s Entertainment Review on Thursday when he was asked what he considers the biggest challenge in music.

“There should be national outlets for selling CDs. There should be a hub so that even a foreigner can be assured of getting any Ghanaian music to buy,” Kwabena Kwabena added.