Photo: H&M clothing advert rekindles racist issue and gone viral

Clothing giant H&M has been slammed for racism after featuring a photo of a black boy wearing a “coolest monkey in the jungle” hoodie.

The hoodie, available at the store’s United Kingdom page as a “printed hooded top,” was noticed Sunday by social media users such as blogger Stephanie Yeboah, whose outraged screen capture of the offering went viral.

H&M has been accused of racism after it featured a young black boy in a "coolest monkey in the jungle" hoodie.

H&M has been accused of racism after it featured a young black boy in a “coolest monkey in the jungle” hoodie.

(H&M)

H&M, based in Sweden, apologized Monday morning for what many said was an insensitive association between the young model and a hateful slur against black people.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” the company told the Daily News in a terse statement from its Stockholm headquarters.

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